Article from USANA Australia website.
We don’t have a crystal ball to see the future. We don’t need one.
Because we create the future.
And on August 25, we’re unveiling a better, brighter future for you, your family, and the hundreds of thousands around the world who trust their health to USANA.
The 2016 International Convention will contain an announcement big enough to usher in a new era of nutritional science. This colossal event will create ripples of positive change throughout the USANA family and the nutritional supplement industry.
You’re used to huge announcements during Convention. But this one is different and so much bigger—by magnitudes. To put it in perspective, we haven’t announced anything this big since 1992.
You might remember the significance of that very special year, when a world-renowned scientist started turning vision into reality with the announcement of a groundbreaking product.
Those in attendance at the first USANA Convention can still tell the story today. They can say they were there almost 25 years ago, when they glimpsed a healthier, happier future made possible by optimal nutrition.
The Future of Nutritional Science: Food as information
In order to fully understand the breakthrough science of USANA you have to first get an insight into the brilliant minds of the scientists behind the innovative R&D.
Nutritional Science up till now has only touched the surface in terms of the effects of food on the complex functioning of our bodies. They say you are what you eat but maybe this common phrase might actually be right after all. There is a growing amount of scientific evidence suggesting that there is no doubt that food has a significant influence on our health. The true question is how much influence does food really have?
Take a moment to digest this: You’ll eat between 60 tonnes and 100 tonnes of food in your lifetime. And every bite you consume is feeding your cells information — or misinformation. Unhealthy food and environmental toxins are all delivering our cells nonsensical information that confuses our body. In other words, that tasty fast-food hamburger is actually giving our cells potentially damaging misinformation.
“If you think about the breakdown of food and all those molecules inside that food, some of those molecules are literally messengers,” says Dr. Kevin Spelman, USANA’s executive vice president of research and development. “They transfer and carry information. They will trigger events in our physiology that are healthful, provided that the food we eat is nutritious.”
You could think of food as information. Information for our bodies, information for our cells, and information for our molecular pathways inside our body. So we want to make sure we’re feeding our body the right information. But let’s be honest: in today’s society, for most of us, that’s easier said than done. We’re regularly eating unhealthily and on top of that we’re frequently exposing our bodies to damaging environmental toxins.
When it comes to truly enjoying your food, don’t base your experience solely on the short-lived taste of your chosen food, but delve into the much more fulfilling long-term and internal satisfaction from knowing you’ve made the best choice for your health. Because without a fully functioning body, it doesn’t matter how much yummy food you eat, you will never reach a true state of happiness. People take their bodies for granted; only to have it all catch up with them later in life. Life is already too short as it is, why make it any shorter?
The scientists at USANA Health Sciences are convinced that it’s never too late to change your nutritional path. If you have some spare time, make it a priority to watch Dr. Kevin Spelman’s video which explains how food can influence our health. Our cells are a lot smarter than we think they are and have been specially constructed in a way to adapt to changing environmental conditions. It is explained that locked within our own cells are tools to keep us healthy. Like keys in locks, cells are sending signals to activate various physiological responses.
“The good news is that USANA has researched the cellular signaling process based on the latest scientific evidence, and we really understand how that process works,” he says. “We’ve figured out how to tap into the way cells communicate with each other.”
The secret to good health lies in being able to promote the healthy functioning of our cells and giving them the fuel necessary to fight the constant bombardment of stresses and toxins in our lives.
Cellular communication is a complex network of processes within the body. As multi-cellular organisms the communication between cells, the building blocks of our tissues and organs, is critical to the overall survival of our body as a whole. Enhancing this essential process can have a positive cascading effect throughout the whole body and as a result makes us healthier.
USANA prides itself on its advanced cutting edge research and through focusing on optimizing the body’s natural intelligence we believe we have found the key to the next level of cellular support. What we’ve discovered will unlock a new era in nutritional science. And that era will begin on August 25 at the 2016 USANA International Convention.