USANA creates high-quality nutritional products built on one simple idea: if you feed the cells in your body exactly what they need, your health will benefit.
This concept fuels our endless drive to innovate and advance the science of nutrition and put a healthy, happy life within reach for all. And, through 25 years in business, we’ve stayed true to our focus on the health of the human cell as the building block for your best health. This is what Dr. Wentz had in mind when he started this company, and we want to emphasize this as the concept that will take us through the next 25 years.
While USANA has always been a cellular nutrition company, from this point forward we are The Cellular Nutrition Company.
You’ll start seeing updates to our tagline slowly, with the initial changes on social media, online, and emails. Updated logo gear and sales tools will begin showing up in August, around the 2017 International Convention.
By getting back to our roots, this tagline update is an opportunity to bring our focus where it should be—on what makes USANA stand out in the nutrition industry. Because that, above all, is why so many choose USANA.